5-ways-to-personally-stand-out

Self Promotion – 5 Ways to Personally Stand Out

When we think of marketing, often times we think about marketing the products we sell or the services we offer. Yet many times we need to market ourselves. If you’ve ever written a resume, run for political office, engaged in business negotiations, created a strategic partnership, or even asking someone on a date, you’ve had Read more about Self Promotion – 5 Ways to Personally Stand Out[…]

customer-service

Do You Need Great Customer Service For Great Marketing?

The Customer is always right…Right? As a small business owner you’ve been lectured to on the importance of customer service, and it’s almost blasphemy to suggest anything contrary. But is this correct? Should we focus complete on our customers? Let me start by sharing a personal story about customer service. Do You Need Great Customer Read more about Do You Need Great Customer Service For Great Marketing?[…]

marketing-section-of-the-business-plan

The Marketing Section of the Business Plan

Why the Marketing Section of the Business Plan Often Times Doesn’t Make Sense   Working with a lot of startups I have the opportunity to review numerious business plans. Over the years, I have seen all types of business plans. Many business plans that I’ve read are well researched, thoughtful, and effective. However, most business Read more about The Marketing Section of the Business Plan[…]