THE MARKETING TOOLKIT
THE 5 DISCIPLINES OF MARKETING – TRAINING PROGRAM
Our signature tool, The 5 Disciplines of Marketing is the most comprehensive, applicable, and effective training program you’ll find available specifically for small businesses.
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We get asked all the time what makes our program so unique. Simple, when the majority of small business owners don't know what to do to market their company we come in with the tools they need and the answers to their problems. Other organizations, consultants, and gurus give ideas on how to improve your marketing. We provide solutions.
Our approach is simple. In marketing there is a natural flow - a cause and effect relationship. We call this your recipe for success or your Success Formula. Just like with any recipe, if you follow the steps, in the correct order, with the right ingredients, you will have success. The 5 Disciplines of Marketing are the steps you need, but most importantly are in the correct order for successful small business marketing.
We help you put systems in place to know exactly what's working, what isn't, and how to fix it
You don't operate like a major corporation, you shouldn't market like one either. All of our tools are specific to Small Businesses.
We guarantee all of our trainings because we know they work. You can have confidence that if you aren't fully satisfied you get a full refund - No questions asked.
When we think of marketing, often times we think about marketing the products we sell or the services we offer. Yet many times we need to market ourselves. If you’ve ever written a resume, run for political office, engaged in business negotiations, created a strategic partnership, or even asking someone on a date, you’ve had Read more about Self Promotion – 5 Ways to Personally Stand Out[…]
The Customer is always right…Right? As a small business owner you’ve been lectured to on the importance of customer service, and it’s almost blasphemy to suggest anything contrary. But is this correct? Should we focus complete on our customers? Let me start by sharing a personal story about customer service. Do You Need Great Customer Read more about Do You Need Great Customer Service For Great Marketing?[…]
Should You Have a Goal for Your Small Business I was at the Iconic Conference in Los Angeles this last September and had the opportunity to meet a really interesting entrepreneur from Vancouver. It was a one-day conference, and we initially met during the morning networking session. Coincidentally we kept running into each other which Read more about Goal for your small business[…]
Why the Marketing Section of the Business Plan Often Times Doesn’t Make Sense Working with a lot of startups I have the opportunity to review numerious business plans. Over the years, I have seen all types of business plans. Many business plans that I’ve read are well researched, thoughtful, and effective. However, most business Read more about The Marketing Section of the Business Plan[…]
One thing that every business owner could use more of is time. Naturally, we all look for ways to save time and be more effective in our business. But when is it smart to cut corners and when is it foolish to try and take short-cuts? At what point do we find ourselves needlessly reinventing Read more about Should I Use a Marketing Plan Template[…]